Simple, pragmatic & peaceful approach to Financial Planning
Welcome to VivekTaru.
I am Swapnil Kendhe, a SEBI Registered Investment Adviser (RIA) and a Fixed-Fee Financial Planner. Over 13 years of experience, working with over 600+ client families.
I work primarily with thoughtful investors who prefer simple portfolios, low costs, and long-term discipline over financial speculation.
‘VivekTaru’ is a Marathi word meaning ‘The Wisdom Tree’.
I chose this name for my website because, in the end, everything in investing and money management comes down to wisdom.
I work on an Education + Financial Planning model.
I believe the primary job of a financial planner is education. My role is to help clients understand the basics, principles, and practicalities of money management so that they eventually become capable of managing their money on their own.
I help clients put their financial house in order and align their savings and investments with their financial goals.
I follow the Defensive-Passive approach to investing described by Benjamin Graham in his investment classic ‘The Intelligent Investor’. In this approach, we construct simple portfolios that can largely run on autopilot. The emphasis is on avoiding serious mistakes or losses and to be free from effort, annoyance, and the need for making frequent decisions.
Financial planning is about the future and the future is unpredictable. There could be lucky as well as unlucky outcomes in the future. I believe that the financial plan should survive unlucky outcomes, not just rely on lucky ones.
After spending over thirteen years studying personal finance and investing, I have realized that outcomes are not under the control of investors or advisers. No investor or adviser can find the best-performing fund of the future unless they are lucky.
The role of an adviser is to help clients focus on the process, follow time-tested principles and avoid common investing mistakes. This usually leads to better outcomes than chasing returns.
I keep things simple in life and in financial planning. I do not recommend complicated financial products. In financial planning, simplicity is sophistication.
If you are looking for an unbiased, simple, pragmatic, and peaceful approach to financial planning, and want to become a capable DIY (Do It Yourself) investor, you are in the right place.
Financial Planning Approach & Fees
For my background,
You can check this guest article published on freefincal.com on March 22, 2018 — Fee-only advisor journey: Swapnil Kendhe’s successful transition into a SEBI RIA . You can also read a related article on Morningstar — LIC agent turned fee-only RIA .
Fixed-Fee
“Fixed-Fee” means I charge a flat fee for advice, based on the effort involved. The fee is not linked to the client’s assets.
No Commissions
I do not receive commissions or incentives directly or indirectly from mutual fund houses, insurance companies, and other financial product manufacturers.
Clients pay me a fee for the advice and invest in commission-free products such as direct plans of mutual funds.
No Conflicts
The Fixed-Fee model removes the conflict that exist in commission-based advice and AUA based (Assets under Advice) advice.
This allows me to provide unbiased, objective, and comprehensive financial advice.
Fiduciary
As a SEBI registered investment adviser, I have a fiduciary responsibility to my clients.
This means, I am required to put my client’s interest above my own.
Experienced
Over 13-years experience in financial advisory.
Worked with over 600+ client families.
